Facebook Pages have Shelf Life

There is a perception that Facebook status updates will have long lasting reach.  Meaning, they will be out there forever on many different walls with the update gathering lots of impressions.

Well, the post below from EDGERANK CHECKER tells us otherwise:

POST LIFETIME: HOW LONG DOES A FACEBOOK POST LIVE?

When a Facebook Page posts to Facebook, each individual Post has a “lifetime”. A Post is considered dead when the growth in engagement is less than 10% of the largest growth of engagement between hourly snapshots. Understanding when a Post dies, or stops receiving engagement, is important because it allows the Admin to plan when to post next. The average Post Lifetime can be a strong indicator in determining optimal Post Frequency.

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About Tim Rueb

Internet marketer, college adjunct instructor, husband, father of four. View all posts by Tim Rueb

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