There is a perception that Facebook status updates will have long lasting reach. Meaning, they will be out there forever on many different walls with the update gathering lots of impressions.
Well, the post below from EDGERANK CHECKER tells us otherwise:
When a Facebook Page posts to Facebook, each individual Post has a “lifetime”. A Post is considered dead when the growth in engagement is less than 10% of the largest growth of engagement between hourly snapshots. Understanding when a Post dies, or stops receiving engagement, is important because it allows the Admin to plan when to post next. The average Post Lifetime can be a strong indicator in determining optimal Post Frequency.
- Creating a Welcome Tab for you Facebook Business Page (marketing-optimist.com)
- Facebook Posts Only Live For 3 Hours (readwriteweb.com)
- #Tip of the day from Journalism.co.uk – How to check the score of your Facebook page (blogs.journalism.co.uk)
- For Facebook Marketing, ‘Being Fresh’ is Key (hubspot.com)
- How Timeline Radically Changes Your Facebook Marketing Strategy (hubspot.com)